So, you want to start a small business...
First, congratulations!! You should be so proud of yourself and the step that you are taking in opening a small business of your own. That in and of itself is an amazing accomplishment.
One of the many decisions that you will now need to make as a small business owner is naming your new business. It seems that this rather obvious task would be the easiest of the items that you need to mark off of your fresh to-do list. However, it usually ends up being one of the more complicated decisions in regard to your new venture.
Let's narrow down some of the details necessary to name your business and help you to get closer to a name that is perfect for the vibe and goal that you are setting out to achieve.
Tip #1: Make it Meaningful
Yes, I know. This one seems almost too obvious, but you would be surprised how often entrepreneurs name their business in haste just to slap a name on it and be able to move forward with their plans. Whatever name you select, make it meaningful. Ten years down the road, you are not going to want to look back and shudder at the name that you chose at a time in your life when, perhaps, your favorite band was The Backstreet Boys and you went off and named your business after one of their songs. OK, that's a cringey, strong example -- but you get the idea! Choose a name that when you say it out loud you are filled with something. Perhaps that is love, peace, contentment, who knows -- just be sure to think it through.
Tip #2: Make Sure Your Name is Available
I cannot emphasize enough how important it is to verify that the name you select is actually available for your business. There have been multiple occasions that I have watched boutique owner friends of mine have to completely rename their business after being serves Cease and Desist letters from fellow boutique owners for using their name. Typically, if a business is serious about protecting their brand, they will trademark their name. Should you choose a name that is the same as theirs or even just close to the same, you could be in some legal funk with them in the future.
You can search business names in this database: https://www.start.biz/
Or, simply do a thorough Google search to verify if a name has been taken by a business.
Tip #3: Use a Name Generator
I absolutely love the business name generator feature that Shopify released. Do you have a few keywords that come to mind when you are thinking of your new business? Are you stumped trying to squish different words together to form a new word for your business name? Use this generator to help brainstorm ideas for potential business names.
Business Name Generator: https://bit.ly/3mlgNwc
Tip #4: Make it Short and Sweet
When you think about different businesses that you frequent, what do all of them have in common? A catchy, and easy to remember name! Keep your business name as easy to remember as possible. You don't want to create random spellings that do not make sense or a run-on sentence that you forget halfway through. Your business name should be easy to pronounce, easy to spell, and reasonable in length.
Tip #5: Make it Yours
People want to shop from YOU! They want to know who you are, why you care about your business, where your passions lie, and what keeps you motivated within that business. It is easy to get caught up in what everyone else is doing, but everyone else is not you. You are YOU -- and that is a beautiful thing. Be authentic and let your name show off who you are.
That's it! Easy, right? Just take a deep breath, grab a sleeve of oreos, and dive in! You've got this!